What is another word for 'branding'?

Synonyms for BRANDING: stigmatisation, stigmatization, brand, branded, marking, identity, mark, customization, trademark, blot, onus, slur, smirch, smudge, spot, stain, stigma, taint, blade, steel, sword, engrave, etch, impress, imprint, infix, ingrain, engrain, etc.

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