Looking for the meaning or definition of the word gimmick? That's all it means.
a new concept or plan which gets noticed but really is worthless
catch, gimmick(noun)a drawback or difficulty that is not readily evident
"it sounds good but what's the catch?"
doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget(noun)something unspecified whose name is either forgotten or not known
"she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
device, gimmick, twist(noun)any clever maneuver
"he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
a clever often underhanded means to achieve an endthat free dinner is just a sales gimmick to get you to listen to their sales pitch
an interesting and often novel device with a practical usea car equipped with a parking spot locator and other neat gimmicks
a danger or difficulty that is hidden or not easily recognizedthe deal sounds too good to be true, so make sure there aren't any gimmicks
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